Our competitors trade on a similar basis as us and have a considerable presence online, on the high street, or both. They must stock a reasonable range of vaping products with clearly displayed prices. Their websites must trade under the same brand and on the same basis as their high street shops.
Businesses that trade on a completely different basis to Vape Shop are not deemed comparable reputable competitors. These include: Pop-up or temporary shops, collection points, auction sites, factory outlets, duty-free shops, market stalls or concession stands.
We also don’t match competitors who are in administration or are in the process of closing down.