E-Liquid
Explore our full range of the best vape juices, from trusted brands like Vampire Vape, Elux, and more. Whether you’re after sweet flavours, cool menthol, classic tobacco, or dessert-inspired blends, our e-liquids come in every flavour and strength you could want. Prefer a specific VG/PG ratio or nicotine strength? No problem — we’ve got options for every type of e-liquid vape setup. With the UK disposable vape ban now in effect (introduced in June 2025), it’s the perfect time to stock up on e-liquid for your refillable vape kit. You’ll also get great value, with competitive prices and free delivery when you spend over £15.
About our e-liquids
Choosing the right vape juice can feel overwhelming at first: knowing what nicotine strength you should choose, understanding VG/PG ratios and trying to work out what liquids suit your refillable kit. That’s why we’ve broken down the essentials to make things simple. Whether you’re new to vaping or just switching devices after the UK disposable ban, understanding the basics helps you pick the perfect e-liquid with confidence.
We stock some of the best flavours and brands on the market, so you’ll never be short of choice. From fruity favourites to icy menthol, there’s something for every taste and every type of device. Explore our range to find the e-liquid that suits your style.
What is e-liquid?
E-liquid, also known as vape juice or e-juice, is the liquid used in electronic cigarettes (e-cigarettes) and vape devices. When heated by the coil, it turns into the vapour you inhale.
E-liquids consist of a few key ingredients: Vegetable Glycerin (VG) and Propylene Glycol (PG), flavourings, and nicotine (optional). These components work together to deliver your ideal vape hit, cloud production, and flavour sensation.
What is inside vape juice?
E-liquid is made up of just a few key ingredients:
The different types of e-liquids
Nicotine salts
Nicotine salts are a form of nicotine naturally found in tobacco and adapted for use in vape juice. It delivers nicotine more efficiently and smoothly than traditional freebase. Nic shots are available in 5mg, 10mg and 20mg strengths.
Recommended for: New vapers or anyone who wants fast, smooth nicotine delivery without the harshness.
Freebase nicotine
Freebase nicotine is the traditional form used in most e-liquids. It provides a stronger throat hit and a slower nicotine absorption, similar to what smokers are used to.
Recommended for: Those who enjoy a sharper throat hit, former smokers who want a familiar feel, and anyone using more powerful devices.
Shortfills
Shortfills are larger bottles of nicotine-free vape juice, usually 50ml or 100ml, with space left at the top so you can add your own nic shot.
Recommended for: Sub-ohm vapers who use more e-liquid and want flexibility in their nicotine strength.
Vaping styles and which e-liquid to choose
MTL
Mouth to Lung style of vaping closely mimics traditional cigarette smoking, where you draw vapour into your mouth first before inhaling it into your lungs. It delivers a gentle, discreet amount of vapour and a noticeable throat hit.
Recommended e-liquids for MTL vape kits
MTL devices, including most pod kits and starter vape kits, are built for low-wattage vaping and work best with thinner e-liquids and higher nicotine strengths. These liquids wick quickly through the smaller coils.
Choose:
- 50/50 VG/PG e-liquids
- High-PG vape juice
- Nic salt e-liquids
- Freebase nicotine e-liquids
RDL
Restricted Direct to Lung sits between MTL and DTL styles. It’s a looser, airier draw than MTL, but still not as open as full DTL. It offers a smooth inhale, balanced flavour and moderate vapour production — ideal if you want to step up from MTL without going straight to big clouds.
Recommended e-liquids for RDL vape kits
RDL devices require mid-range VG/PG blends, such as 50/50, that strike a balance between flavour and vapour. Both nic salts and freebase nicotine pair nicely with RDL — salts for a smoother, faster hit, freebase for a bit more punch.
Choose:
50/50 VG/PG e-liquids
60/40 VG/PG blends
Nic salt e-liquids
Freebase nicotine e-liquids
Coils rated 0.6ohm–0.9ohm
DTL
In Direct to Lung vaping, you inhale vapour straight into your lungs, much like taking a deep breath. This style creates dense clouds and intense flavour, making it popular among sub-ohm vapers.
Recommended e-liquids for DTL vape kits
DTL kits, also known as sub-ohms, are built for use with high VG vape juice — typically 70% VG or higher. These thicker e-liquids produce large, dense clouds and deliver rich, full flavour.
Choose:
- 70/30 VG/PG e-liquids
- 80/20 VG/PG e-liquids
- Shortfill e-liquids (add nic shots if needed)
- Low nicotine strengths (typically 3mg or less)
The best vape juice flavours for every taste
Once you’ve chosen your vape kit and e-liquid type, you can start to think about the flavour. There are plenty of options, from fruity blends to classic menthol vape juice.
Fresh, vibrant and always popular. Fruity vape juices range from zingy citrus to sweet berry mixes, perfect if you enjoy bright, refreshing flavours.
A great choice for ex-smokers or anyone who prefers a classic taste. Tobacco flavours offer a smooth, familiar profile without the smoke.
Cool, crisp and refreshing. These flavours range from simple mint blends to icy fruit twists like watermelon ice.
Think custards and vanilla-based blends — perfect if you’ve got a sweet tooth. Dessert-inspired liquids are rich, indulgent and comforting.
Candy-inspired e-liquids capture the taste of sweets, gummies and sherbet for a fun, nostalgic vape.
Top e-liquid brands at Vape Shop
We stock a wide range of the best quality e-liquid brands at Vape Shop, and some of our favourites include:
From the makers of Elf Bar, ElfLiq takes the same tasty disposable flavours and recreates them as nic salt e-liquids for refillable pod kits. Smooth, punchy and instantly recognisable, they’re perfect for vapers who love strong, sweet profiles with that classic Elf Bar taste.
UK-made and great value, Aquavape offers a huge range of everyday flavours across 50/50 e-liquids, high-VG shortfills and nicotine salts. Their 50/50 blends are ideal for MTL pod kits, while the shortfills cater to sub-ohm vapers who prefer bigger clouds.
Inspired by the iconic Lost Mary disposables, MaryLiq recreates those fruity, icy flavour combos as nicotine salt e-liquids for refillable pod kits. They’re ideal if you love the flavours of your favourite disposables and want to continue enjoying them after the UK ban.
Vapemate is a long-standing UK brand known for quality, variety and great pricing. Enjoy flavours across 50/50 e-liquids, nicotine salts, high-VG blends and shortfill ranges — a versatile choice whether you’re using a pod kit or sub-ohm device.
Bar Juice recreates the intense flavours of disposable vapes with smooth nicotine salts and strong, sweet profiles. Designed for maximum flavour and satisfaction in low-powered pod kits, they’re one of the closest matches to a disposable-style vape.
The longevity of an e-liquid bottle depends on your vaping habits and the bottle size. Here’s a rough estimate:
- 10ml bottle — Lasts about 3,000 puffs and can refill a 2ml vape pod or tank up to five times.
- 50ml bottle — Offers approximately 10,000 to 15,000 puffs, refilling a vape pod or tank up to 25 times.
100ml bottle — You’re looking at around 20,000 to 30,000 puffs, refilling a vape pod or tank up to 50 times!
Yes, e-liquids do expire. Most e-liquids have a shelf life of about 2 years, but the flavour and nicotine strength may decrease over time. To keep your vape juice fresh, store it in a cool, dark place, and check for changes in colour, flavour, or consistency.
Most vape juice bottles have childproof caps, which means you'll need to push the cap down firmly while twisting it anti-clockwise.
If you're finding it difficult, try using a cloth or rubber grip to get a better hold. Just be careful not to squeeze the bottle too hard while opening, as it can cause it to spill. Once it's open, always reseal properly to keep it fresh and store it somewhere safe and out of reach of children or pets.
Shortfill e-liquid is a larger bottle of nicotine-free vape juice that’s intentionally not filled to the top so you can add nic shots. For example, 50ml of liquid in a 60ml bottle (room for one 10ml nic shot), or 100ml in a 120ml bottle (room for two nic shots).
Shortfills are usually high-VG blends designed for sub ohm vaping, big clouds and rich flavour. Add your nic shots, shake well, and you’re ready to vape.
Nicotine salt e-liquids use a smoother, faster-absorbing form of nicotine that delivers a comfortable inhale even at higher strengths. They’re ideal for pod kits and MTL vaping, and are popular with anyone who wants quick, satisfying nicotine delivery without a harsh throat hit.
Nic salts are usually sold in 10ml bottles (UK size limits for nicotine-containing e-liquids) and come in strengths like 5mg, 10mg and 20mg. They’re ready to use straight away; just fill your pod or tank and vape as normal.
Yes, you can take vape juice on a plane, but it must follow standard liquid rules. Bottles must be 100ml or under if stored in hand luggage. However, larger bottles can go in checked luggage.
Keep everything sealed to avoid leaks caused by cabin pressure, and remember: you cannot vape on the plane. Always check your airline’s regulations before you fly, as policies can vary.
Yes, you can mix vape juices, and many vapers do it to create custom flavours or adjust nicotine strength. It’s recommended to mix juices with similar VG/PG ratios to keep performance and wicking consistent, and to only mix flavours that complement each other.
You should avoid mixing nicotine salts with high-VG shortfills unless you’re confident with nicotine strengths and device suitability. Nic salts are typically formulated for low-power MTL pod kits, while high-VG shortfills are designed for sub-ohm devices, so mixing them can result in an unpleasant vape or excessive nicotine delivery.
Vape juice varies in price depending on size and type.
- 10ml nic salts or 50/50 liquids — Typically £3–£5 each (often cheaper in multi-buy deals).
- Shortfills (50ml or 100ml) — Usually £8–£15, depending on brand and bottle size.
Higher-end brands may cost slightly more, but most vapers find a quality e-liquid that fits their budget easily.
Vaping Guides
