Vape Juice
Explore our full range of the best vape juices, from trusted brands like Vampire Vape, Elux, and more. Whether you’re after sweet flavours, cool menthol, classic tobacco, or dessert-inspired blends, our e-liquids come in every flavour and strength you could want. Prefer a specific VG/PG ratio or nicotine strength? No problem — we’ve got options for every type of e-liquid vape setup. With the UK disposable vape ban now in effect (introduced in June 2025), it’s the perfect time to stock up on e-liquid for your refillable vape kit. You’ll also get great value, with competitive prices and free delivery when you spend over £15.
Frequently asked questions
What is e liquid?
E-liquids consist of a few key ingredients:
These components work together to deliver your ideal vape hit, cloud production, and flavour sensation.
There are two main types of nicotine found in vape juice: freebase nicotine and nicotine salts. Freebase nicotine gives a stronger throat hit and is ideal for higher nicotine strengths or for vapers who prefer a sensation similar to traditional smoking. Nic salts, on the other hand, are smoother and absorbed faster, providing a more satisfying experience even at lower wattages. Both types of nicotine are available across a wide range of e liquids, so you can choose the one that best suits your vaping style.
The right nicotine strength depends on how much you used to smoke and what type of vape kit you’re using.
- Light or social smokers – try 3mg vape juice.
- Medium smokers – 6mg to 12mg usually feels right.
- Heavy smokers – 18mg to 20mg vape juice or nicotine salts for a smoother experience.
If you’re unsure, start lower and increase if you’re not getting enough satisfaction. Most vapers quickly find their ideal strength with a little experimentation.
Yes! You can buy nicotine free vape juice (often called 0mg e liquid). These are great if you’ve already reduced your nicotine intake or if you simply enjoy vaping for the flavour. Many shortfill bottles come nicotine free by default - you can then add a nic shot later if you want to customise the strength.
A harsh feeling when vaping usually comes from a high nicotine level or an e-liquid with too much PG (propylene glycol). PG carries flavour and throat hit, so higher PG ratios can feel stronger, which just might not be right for you. Switching to a lower nicotine vape juice or a higher VG blend will often smooth things out and make your vape much more enjoyable.
VG (Vegetable Glycerin) is one of the main ingredients in vape juice. It’s responsible for creating those thick, smooth clouds of vapour and gives your e-liquid a sweeter taste. High VG vape juices are perfect for sub ohm vaping and those who love big vapour production.
PG (Propylene Glycol) is a thinner liquid that carries flavour and delivers a stronger throat hit. It’s used in higher amounts in e liquids designed for MTL (Mouth To Lung) vaping. If you prefer a sharper hit that feels closer to smoking, look for vape juices with a higher PG content.
The PG/VG ratio describes how much Propylene Glycol and Vegetable Glycerin are in your vape juice. For example, a 50/50 e-liquid gives a balanced mix of flavour, vapour and throat hit - great for beginners. 70/30 VG/PG vape juices are thicker and best for sub ohm kits, while high PG e liquids offer a stronger throat hit and work well in smaller pod systems.
Both VG and PG are considered safe for use in vape juice and are widely used in food and pharmaceutical products. While some people may find PG slightly harsh if they’re sensitive, most users vape comfortably without any issues. Choosing the right ratio for your device and comfort level is key.
VG is thicker than PG. This is why high VG e liquids are used in sub ohm kits with larger coils, they can handle the thicker consistency and produce more vapour. PG, being thinner, is ideal for MTL kits that use smaller coils and less power.
Flavours in vape juice are created using food-grade flavour concentrates. These can be fruity, sweet, menthol, dessert inspired, or tobacco based. The flavourings are mixed with VG, PG and nicotine (if added) to create the finished e-liquid. The balance of VG and PG also affects how flavours taste and how intense they feel on the inhale.
There’s no single “best” vape juice flavour - it all depends on your taste! Fruity blends like mango or berry are always popular, while menthol and ice flavours deliver a refreshing hit. Dessert flavours such as vanilla custard or caramel are perfect for sweet-toothed vapers. The best vape juice is simply the one that keeps you coming back for more. However, we recommend brands such as Aquavape, Vapemate, Elfliq, Bar Juice 5000, Elux liquid, Maryliq and vampire vape - with these you’ll find everything you need.
Yes, you can mix vape juices to create your own unique flavour combinations. For example, blending a strawberry vape liquid with vanilla custard can make a strawberries and cream mix. Always stick to similar VG/PG ratios when mixing to maintain consistent performance and vapour production. There are also DIY VG/PG base vape liquids where you can add a flavour concentrate of your choice and nic shot if you desire a nicotine boost.
To get stronger flavour from your vape juice:
- Use a clean coil or pod - old ones mute flavour.
- Try lowering your wattage slightly to preserve delicate notes.
- Store e-liquid in a cool, dark place to maintain freshness.
- Choose the right PG/VG balance for your kit.
Experimenting with airflow and coil type can also help you unlock the full flavour potential of your e liquid.
Vaping Styles
Mouth to Lung (MTL)
This style of vaping closely mimics traditional cigarette smoking, where you draw vapour into your mouth first before inhaling it into your lungs. MTL vaping delivers a gentle amount of vapour and a noticeable throat hit, which feels familiar for new vapers switching from smoking. MTL vape juice typically has a higher nicotine strength and uses thinner e liquids, such as 50/50 vape juice, nicotine salts, or freebase nicotine e-liquids. It’s a great choice for everyday vaping, especially if you prefer discreet vapour and a satisfying flavour hit.
What Vape Juice Should I Use with MTL Vape Kits?
Vape pod kits and most other Mouth To Lung (MTL) kits are ideal for beginners because they’re compact, easy to use and designed to deliver a smooth, cigarette-like draw. When choosing an e liquid for MTL kits, go for a 50/50 VG/PG blend or high PG vape juice - these thinner liquids wick quickly and perform perfectly at lower wattages. Pairing the right vape juice with your MTL device gives you consistent flavour, satisfying nicotine delivery and discreet vapour production that feels close to smoking.
Direct to Lung (DTL)
In Direct To Lung (DTL) vaping, you inhale vapour straight into your lungs, much like taking a deep breath. This style creates dense clouds and intense flavour, making it popular among sub ohm vapers. DTL vaping works best with low nicotine and high VG e liquids, since VG is thicker and designed for producing more vapour. These blends give a smoother inhale with big, satisfying clouds - perfect if you enjoy chasing flavour and vapour rather than a strong throat hit.
What Vape Juice Should I Use with DTL Vape Kits?
Sub ohm vape kits, also known as DTL (Direct To Lung) kits, are built for use with high VG vape juice - typically 70% VG or higher. These thicker e liquids produce large, dense clouds and deliver rich, full flavour. Many vapers use shortfill e liquids for this style since they’re nicotine-free bottles with space to add nic shots. For maximum vapour and flavour, go for a 70/30 or 80/20 VG/PG vape juice and keep your nicotine strength low (around 3mg or less). You’ll enjoy a smooth inhale, impressive vapour and deep, layered taste with every puff.
Restricted Direct to Lung (RDL)
Restricted Direct To Lung (RDL) vaping sits between MTL and DTL styles. It’s a looser, airier draw than MTL but still not as open as full DTL. This style offers a smooth inhale, balanced flavour and moderate vapour production - ideal if you want to step up from MTL without going straight to big clouds. For the best experience, choose 50/50 or 60/40 VG/PG vape juice, as these blends deliver flavour and vapour evenly. Nic salt e-liquids also work really well for RDL vaping if you prefer a softer throat hit and quicker nicotine satisfaction.
What Vape Juice Should I Use with RDL Vape Kits?
RDL vape kits generally work best with 50/50 e liquids or slightly higher VG vape juices. These provide a nice balance between cloud production and throat hit. You can use both nic salt and freebase nicotine options depending on your preference - nic salts give a smoother, faster-acting hit, while freebase offers more punch. Make sure to use coils rated between 0.6ohm and 0.9ohm, as they’re perfect for handling these vape juice ratios and maintaining great flavour.
What are the different types of e-liquids?
Nic salt vape juice uses a modified form of nicotine found naturally in tobacco leaves. It delivers nicotine more efficiently and smoothly than traditional freebase, making it ideal for new vapers or anyone who wants quick satisfaction without harshness.
Nic salt vape juices typically come in 5mg, 10mg and 20mg strengths. The smooth hit allows for higher nicotine levels without the sharp throat hit you might get from freebase nicotine.
Yes. UK regulations limit nicotine containing vape juice bottles to 10ml maximum. However, you have a wide range of nic salt flavours in 10ml bottles, perfect for topping up pods or MTL devices.
Freebase nicotine is the traditional form used in most e liquids. It provides a stronger throat hit and a slower nicotine absorption, similar to what smokers are used to. This makes it ideal for those who want a more noticeable hit with each puff.
Freebase vape juice is available in a variety of strengths, usually from 3mg up to 18mg. Lower strengths pair well with sub ohm devices, while higher ones are suited for MTL kits and those transitioning from smoking.
Yes, due to UK vaping regulations, nicotine-containing e liquids are only sold in 10ml bottles. For larger volumes, you can use shortfills and add your own nic shots to achieve your desired nicotine strength.
A shortfill e liquid is a larger bottle of nicotine-free vape juice, usually 50ml or 100ml, with space left to add nicotine shots. They’re ideal for sub ohm vapers who use more e-liquid and want flexibility in their nicotine strength.
Because they don’t contain nicotine, shortfill vape juices aren’t restricted by the 10ml bottle rule. The extra space allows you to add nic shots and mix to your preferred strength, offering both value and convenience.
Simply remove the cap from your shortfill bottle, pour in your nic shot(s), replace the cap and give it a good shake. Let it sit for a few minutes to blend properly before vaping for the best flavour and consistency.
- How Many Nic Shots For 50ml?
For a 50ml shortfill, add one 10ml nic shot (18mg) to make 60ml of 3mg vape juice.
- How Many Nic Shots For 100ml?
For a 100ml shortfill, add two 10ml nic shots (18mg) to make 120ml of 3mg vape juice. If you prefer lower nicotine, you can use half a nic shot instead.
The longevity of an e liquid bottle depends on your vaping habits and the bottle size. Here’s a rough estimate:
- 10ml bottle — Lasts about 3,000 puffs and can refill a 2ml vape pod or tank up to five times.
- 50ml bottle — Offers approximately 10,000 to 15,000 puffs, refilling a vape pod or tank up to 25 times.
- 100ml bottle — You’re looking at around 20,000 to 30,000 puffs, refilling a vape pod or tank up to 50 times!
Yes, e-liquids do expire. Most e-liquids have a shelf life of about 2 years, but the flavour and nicotine strength may decrease over time. To keep your vape juice fresh, store it in a cool, dark place, and check for changes in colour, flavour, or consistency.
Most vape juice bottles have childproof caps, which means you'll need to push the cap down firmly while twisting it anti-clockwise.
If you're finding it difficult, try using a cloth or rubber grip to get a better hold. Just be careful not to squeeze the bottle too hard while opening, as it can cause it to spill. Once it's open, always reseal properly to keep it fresh and store it somewhere safe and out of reach of children or pets.
Vaping Guides
