Real satisfaction. Less cost. Less risk.
IQOS heats real tobacco, offering true tobacco taste and cigarette-like satisfaction*.
20 HEETS tobacco sticks cost £5.50 RRP, less than half the average price of a pack of cigarettes**.
Switching completely to IQOS presents less risk to your health than continuing to smoke***
Important information: IQOS is not risk-free and provides nicotine, which is addictive.
***Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.